Cycling in Roslagen is a project aimed at improving competitiveness and profitability of women-owned tourism enterprises in Roslagen through concrete collaboration on a common concept – cycle tourism and finished packages. In practice, the concrete interaction of the network developed through joint:
Cycling in Roslagen will develop new products but also developing existing products whose quality will increase because they are export ready.
“Cycling in Roslagen” should be implemented as part of a series of workshops led by business advisers, business developers and experts in the hospitality industry. The participants / entrepreneurs are playing an active role in the process and must themselves participate in shaping the content and results. Workshops and lectures take place in three thematic blocks:
- Business networking / packaging.
Objective: To achieve a formalized co-operation in the group and develop new products and services.
- Marketing and Sales.
Goal: Reach out in the market, find specific target groups and sales channels. Achieving actual sales.
- Export Maturity and intelligence.
Goal: Increase cycling product available for foreign visitors by translating existing information and marketing materials into English and German.
The goal is to network / cluster of entrepreneurs is so strong after the end of the project that participants perceive a commercial benefit from the collaboration will drive it forward.
Funded by The ministry of Agriculture and Entrepreneur Stockholm